Re-Imagine

I'm listening to Tom Peters book Re-Imagine. It's a pretty nice book overall that deals with the current trend change in how we market products. It's all nice, except for the chapter on female consumers. That chapter is not nice. It's not okay. No, it's mind-blowingly awesome. You really, urgently need to read (or like me, listen) to this book, if for nothing else, the chapter on female consumers. No, make that just the fricking statistics he cites in the chapter. The book is worth it by those stats alone. If you are not reading this book, you are missing out really, really badly.

Three little tidbits of info from it:
1. 80% of riding lawnmowers are purchased by women.
2. Investment club returns: All-Men: 8% Co-Ed: 19% All-Women: 22%
3. Average recommendations to friends for same company: Male Clients - 2.8 Female Clients - 21